Since the takeover of Coles by Wesfarmers (an insurance company) in 2010, Coles has been trying to grow its grocery business to integrate with its other businesses. Flybuys is one way that they are trying to push grocery customers into their other businesses. Below I’ve addressed a few questions about Flybuys that could be useful to consider for any reward program.
Is it difficult or costly to setup/register?
It is free to register online at www.flybuys.com.au or by using a Flybuys registration card from Coles.
Who can you earn points with?
You can earn points through:
Shopping: Coles, Kmart, Target
Utilities/Services: AGL, Telstra, Medibank, Coles Insurance, Coles Home Insurance (extra points), Coles Car Insurance (extra points)
Financial Institutions: NAB, Coles MasterCard
Travel: Webjet, Jetset Travel, Best Western
Car: Coles Express, Kmart Tyre and Auto Service, Budget (Truck and Car Rental)
Alcohol: First Choice Liquor, Liquorland, Winedrop (extra points)
Flybuys: Flybuys Box Office, Flybuys Toolbar, Flybuys Dining, and others
Is it worth having an extra card in your wallet?
I find it is, given the number of times I go to Coles or Coles Express. If I didn’t shop at Coles regularly, I would keep it in the car.
Rewards minimum payout/expiry
Do points expire?
No, points don’t expire according to Coles as long as you collect or spend points once a year.
However, like any rewards program, I suspect a large number of people won’t collect their rewards because they forget or lose their card/login details.
Will you get points often enough to make it worth it?
Minimum payout appears to be 2,000 points to receive a $10 Coles gift card. Based on points not expiring, spending $2,000 at Coles (or other retailers like Kmart, etc.), should be achievable for most people – even if it takes a few years. As I usually spend around $100/week at Coles, $50/week at Coles Express and have linked my AGL Energy bills, I reached the 2,000 mark in less than six months.
What is the general reward rate?
Based on 2,000 points/$10 means 200 points to earn $1, or alternatively every $100 spent will earn 100 points which is worth $0.50 in rewards.
Spending $10 to receive $0.05 doesn’t sound like much but it does add up when you consider what you spend on petrol and groceries.
What can you get?
Kmart gift cards: 10,000 points = $50 gift card or 20,000 points = $100 gift card
Gift cards for Good Food, BCF (Boating Camping Fishing) and Simon Johnson.
There are also gifts for under 10,000 points.
Are the rewards worth it?
I find Flybuys rewards pretty similar to my credit card rewards in that what is on offer is a lot of things I’m not interested in buying or already have.
But given the possibility of cash or gift cards I would say that Flybuys rewards are worth it and worth signing up at www.flybuys.com.au if you haven’t already.